MoMo King India

Client Overview

MoMo King India is more than just a food brand—it’s a flavorful journey rooted in Himalayan tradition. With a mission to bring authentic Nepalese-style momos to food lovers across India, MoMo King fuses taste, quality, and innovation in every bite. Known for its juicy dumplings, modern packaging, and consistent flavors, the brand is rapidly becoming a favorite in the fast-casual dining scene.

Challenge

MoMo King India had a delicious product and growing outlets—but needed a strong social media presence that could:

• Capture the essence of their brand through engaging visuals and content

• Build a loyal online community

• Drive footfall to physical outlets and boost delivery orders

• Stand out in a saturated food & beverage market

Our Approach

1. Brand Voice & Strategy

We began by defining a bold, youthful, and flavorful brand voice. Our goal was to make MoMo King not just a place to eat, but a lifestyle to follow. We aligned the content strategy with their audience—urban foodies, students, and working professionals craving quality and affordability.

2. Creative Content Calendar

We developed a dynamic content mix that kept followers engaged and hungry for more:

• High-quality food photography that highlights texture and freshness

• Behind-the-scenes reels from kitchen to plate

• Interactive polls, Q&As, and contests to spark engagement

• Thematic campaigns like #MoMoMondays, spice challenges, and momo trivia

3. Platform Optimization

Each platform (Instagram, Facebook, Zomato) was optimized with:

• Cohesive branding elements (highlight covers, bio, link trees)

• Consistent posting schedules and story updates

• Integration with food delivery links (Swiggy, Zomato)

4. Influencer Collaborations & UGC

To expand reach, we collaborated with local food bloggers and micro-influencers. User-generated content was also reshared to strengthen community trust and create authenticity.

5. Ad Campaigns & Promotions

We launched targeted social media ads focused on:

• Geo-targeted promotions around outlet locations

• Limited-time offers to drive urgency

• Retargeting audiences who engaged with menu or delivery posts

Results

• 350% increase in Instagram engagement within 2 months

• 4300K+ followers gained organically

• High-performing reels

• Consistent increase in store walk-ins and online delivery orders

• Created a brand voice that customers recognize and crave

Client Testimonial

“HeadFox Digital helped us turn our momos into a movement! Our social media now feels alive, exciting, and deliciously on-brand. We’re not just selling food anymore we’re serving a vibe.”
— MoMo King India Team

Conclusion

Our partnership with MoMo King India proves that great food deserves a great story—and social media is the perfect table to serve it on. Through visual storytelling, smart engagement, and a spicy digital strategy, we helped build not just a brand, but a momo-loving community.

• Attract and retain quality high paying customers

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• Strong business plan requires experience

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